― What did you personally give strong directions on?
Fujisawa: With regards to the expansion overseas, I had supposed that this would probably be quite a big project. If we were going to take this to the whole world, we had to do a good job of it. If we pandered to them even a little bit, it would create a chink in our armour. We don't live in a foreign country, nor do we drink their water, so I thought that they would more graciously accept it as long as we didn't try to adjust things to their ways of thinking.
― Do you think that being conscious of foreigners and pandering to them are completely different things?
Fujisawa: I guess it's like, if we took it to the extreme domestically then the rest of the world would "get it" (laughs). Toyama himself wanted it to be completely "made in Japan" as well.